Tuesday, 14 February 2012

App A Week. Xtreme Xrunch Kart.Taschen

'Mobile/Xtreme Xrunch Kart' 
Category: M-commerce

For use on:
⁍Video Demonstration

An interesting baby carrot marketing ploy here...
How it works, you power an animated character by actually eating baby carrots, the crunching sound is picked up by your iPhone microphone. By using a crunch-detection algorithm called "Crunchonics Technology" you control a rickety shopping cart strapped to a rocket engine. Your character will be skipping across roof tops and doing way out tricks.

Quote: From Riddhi Shah, Salon:
"By the third time I heard the metalhead grunt that Baby! Carrots! are Extreme!, I finally got how brilliant self-referential it all was... The entire campaign is kind of genius. It's certain to attract attention and become a talking point."

From the book

On the screen
Closer look at the App here...
To purchase the book go here...

Rad Dad Collective have hooked up with Taschen Publishing to bring you an 'App a Week.' 
The inspiration came when we received a copy of The App & Mobile Case Study Book from the
Taschen and we were well impressed! 

thanks to Phones 4 U in Westfield Centre, Derby, UK DE1 2PL
For the use of their shop in this shoot.

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