Tuesday, 14 February 2012

App a Week. Nike True City. Taschen

'Nike True City' 
Category: Promotional
For use on:
⁍Video Demonstration

Every city has it's own secrets, but few people have the key to unlock them. This app allows you to either have access to insider knowledge or add to it, to discover things from art to technology and loads in-between.

Rather than a guidebook for visitors, this app works on geo-tagged content and is updated in real time by the users. You can start to tag and broadcast your own view of a city on the move, using the latest iPhone geo-tagging and Facebook connect technology.

Nike True City receives thousands of contributions from passionate users with an insider view of sport, life and culture across six European cities, London, Berlin, Paris, Milan, Amsterdam and Barcelona.
Quote from Rob Ford, Favorite Website Awards
"This is the first iPhone app to ever win an FWA Site of the Day, This is a pioneering app and an historical day for FWA."
From the book.
On the screen.
Closer look at the App here...
To purchase the book go here...
Collaboration: Rad Dad Collective have hooked up with Taschen Publishing to bring you an 'App a Week.' The inspiration came when we received a copy of The App & Mobile Case Study Book from Taschen and we were well impressed! 

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